Ivy Blu Retail is an Iconic New Zealand made women’s clothing brand. The Creative Group were engaged to design the Ivy Blu flagship clothing boutique at Christchurch’s new retail shopping complex ‘The Crossing’. The importance of exhibiting the clothing’s natural materials, colours and design was paramount so we designed key joinery elements which were light in colour and specified natural materials in the forms of timber and brass to allow the clothing to standout to the customer. With a neutral base palette, the selection of patterned European imported velvet upholstery to the changing room ottomans and the large storage ottomans flanking the rooms added a point of interest and uniqueness which spoke to the creativity of the brand. Curved brass suspended curtain rods suspended at high level with thick plush velvet curtain puddled to the timber floor, were designed to maintain a boutique feel. The customer flow throughout the space, directional lighting and carefully chosen positioning of display was essential in achieving maximum sale opportunity.
Location: The Crossing, Shop 20/166 Cashel Street
Services: Interior Design co-ordination . Soft Fitout co-ordination . Building Consent Documentation . Detailed Drawings & documentation . Joinery Design & Detailing . Project & Consultant Co-ordination and Liaison