The Creative Group is a commercial and residential concept and design studio lead by two directors who believe in a collaborative and strategic approach to design.
We are architectural and interior designers, brand creators, problem-solvers, advisors, collaborators and dream-makers.
Our passion is creating residential interiors that are beautiful, functional and balanced and commercial spaces that are unique, operationally functional, successful and on-brand.
With 25 years combined experience our diversified portfolio showcases creative and functional solutions in an eclectic range of scenarios.
We work with a wide variety of clients, designers, architects, consultants and developers both locally and internationally and have built our reputation upon a client driven philosophy that ensures you get the results you truly desire.
Gemma Attwood
Creative Director
BDes. Interior Architecture, Dip. Computer Graphic Design
I’m not sure if its nature or nurture I have to thank for my love of creating spaces. Perhaps its engrained in my DNA, or stems from my childhood where homes were constantly evolving and transforming around me. Most likely a combination of both and I am truly grateful for this passion.
My strong space perception and visualisation are what help me to transform concepts on paper into creative, enjoyable and functional physical spaces. Its emotionally rewarding to produce a space that has a positive impact on its users, both physically and mentally.
I pride myself on my communication. Clear communication and helping clients to articulate their vision is the way to build a detailed and accurate brief and ensure we deliver the results that you desire. I am an optimist and I thrive on problem solving. I know from experience that problem solving and a collaborative team approach produces the very best results.
I’m proud of the working relationships I have built within the design industry over the past 10 years, both with clients, consultants, manufactures and trades alike. These relationships and networks provide a wealth of knowledge. I continually expand my learnings within specialised areas, giving me a strong holistic view of each project.
My passion isn’t limited to design and construction documentation. I’m equally at home immersed in the vast libraries of fixtures, finishes and furniture that give a space its personality. I love being on-site in my high-vis and hard-hat, having a bit of banter with the site teams and engaging in the wonders that are design and construction.
